How do giants play in the hottest era of intellige

2022-08-09
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How do giants play in the era of smart cars

Abstract: in recent years, the automotive industry has undergone earth shaking changes. Cars are no longer just a basic means of transportation. With the strategic deployment of automotive intelligence in "made in China 2025" and the changes in the age structure of major consumer groups, people's demands and definitions of cars are broader. Interactive interconnection, intelligence and convenience have evolved into the labels of cars in the new era, The era of automotive 4.0 intelligence has come

on May 8, 2015, the State Council issued made in China 2025, which clearly proposed to speed up the intelligent transformation of automotive and other industries. Subsequently, on May 22, the Ministry of industry and information technology further issued a document to interpret it in detail. Around the smart car, work will be carried out in the following key areas: the first is the on-board intelligent information service system based on the smart car, the second is the smart car equipped with intelligent assisted driving system and auto drive system, and the third is the construction of automotive interconnection ecosystem. The automotive industry is facing innovation, and the trend of intelligence is obvious

in recent years, the automotive industry has undergone earth shaking changes. Cars are no longer just a basic means of transportation. With the strategic deployment of automotive intelligence in the "made in China 2025" and the changes in the age structure of major consumer groups, people have broader demands and definitions for cars. Interactive Internet and intelligent convenience have evolved into labels for cars in the new era. The era of automotive 4.0 intelligence has arrived. The four modernizations of automobiles (electrification, e-commerce, intelligence and sharing) will be the long-term trend in the future, and it is also the hot spot and focus of capital market investment

I. layout of Internet giants

in the process of automotive intelligence, Internet companies play the role of engines. The revolutionary development of Internet has a huge impact on the traditional manufacturing industry. In the era of intelligent automobile 4.0, Internet companies rush into this field. From Google and apple abroad to the big three bat and LETV and other Internet companies in China, they all want to fight hard. The main way for Internet companies to enter the automotive industry is to focus on relying on their own advantages and actively promote the intelligent process of automobiles through cooperation with traditional automobile enterprises, mainly in the three directions of on-board intelligent products, driverless, and the construction of interconnected automobile ecosystem (starting at the stage of strategic cooperation, and subsequent products have been launched one after another)

take the on-board intelligent system as an example: Google announced the launch of the on-board mobile Internet system androidauto. Its connection method is to plug in the car's charging wire. At this moment, it will be locked, leaving only a mark connecting the car on the screen. Everything is reflected on the display screen in the car. It supports voice control, including navigation, communication and music. Chrysler, Ford, general motors, Honda, Hyundai, Nissan and Volkswagen Group have previously formed OAA (automobile open alliance) with Google, promising to promote the use of the Internet system in their mass-produced models

driverless: Based on the original advantages of maps and other aspects, Google and Baidu take the initiative to enter driverless. Driverless products and technologies mainly include three aspects: identification technology, decision-making technology and control technology. The Internet companies that cut into the field of driverless are represented by Google and Baidu. Because the data of driverless depends on high-precision maps, the road information is obtained and integrated through sensors, and the response is made through information processing and calculation, so as to achieve the purpose of vehicle automatic driving. Take the on-board intelligent system as an example: Google announced the launch of the on-board mobile Internet system Android auto. Its connection method is to plug in the car's charging wire. At this moment, it will be locked, leaving only a mark connecting the car on the screen. Everything is reflected on the display screen in the car. It supports voice control, including navigation, communication and music. Chrysler, Ford, general motors, Honda, Hyundai, Nissan and Volkswagen Group have previously formed OAA (automobile open alliance) with Google, promising to promote the use of the Internet system in their mass-produced models

in the field of automotive ecosystem reconstruction: in March 2015, Alibaba and SAIC Group Investment Management Co., Ltd., a wholly-owned subsidiary of SAIC, jointly launched a 1billion yuan "Internet automotive fund" to build a platform for the development and operation of Internet vehicles. On the one hand, Alibaba is good at building platforms. Like the successful example of Taobao platform, the platform of cooperation between Alibaba and SAIC is open, hoping to attract more connected vehicles to participate in and jointly promote development

on the other hand, Alibaba has deep Internet big data capabilities and many customer and business resources, which can effectively integrate many market resources. In April, 2015, Alibaba announced the establishment of the automotive business department, which was formed by the merger of the original tmall auto, Taobao auto and auto o2o. In the future, it will establish a new platform centered on the "owner +" strategy, and cooperate with Alibaba mom, who is responsible for big data marketing, ant Financial of automotive finance, and all parties of the automotive ecological industry chain. It can effectively use space, and strive to provide car owners with car viewing, car selection, car purchase, car Auto e-commerce service with full link for selling cars

second, the traditional automobile giant

car companies layout smart cars by upgrading the original on-board equipment and cooperating with Internet companies. With the active influx of Internet companies, after taking on-board intelligent devices as one of the attack directions, traditional car companies also actively improve the intelligence of their on-board devices to meet the general trend of today's Internet and interactive intelligence, the higher elongation and consumer demand of non-ferrous metals. In terms of specific implementation, on the one hand, traditional car companies have accelerated the upgrading and transformation of the original on-board equipment, using smart, smart watches, etc. as the access way of connection, integrating more interactive intelligence factors to improve their intelligence; On the other hand, traditional car companies also accept Internet companies to cooperate with them with an open embrace. For example, Audi's upgraded MMI supports apple Carplay and Google's androidauto at the same time

at the same time, traditional auto giants have also increased their independent research and development in the field of driverless driving. The Chevrolet auto drive system of General Motors Group, called "supercurise", made its debut at the Milford proving ground of General Motors in 2012. It completes autopilot in most cases through the connection of radar, sensors, GPS and maps. Chevrolet en-v2.0 represents the total technology of general motors at this stage. Although it is positioned in urban low-speed electric vehicles, it can still well achieve close following, even close following and avoiding pedestrians through the lidar on the roof and the sensors around the body. In addition, the official announced that Cadillac models that can realize semi-automatic driving function and have V2V function (can monitor the speed, position and other "hidden" data of other vehicles running on the street that cannot be opened to other drivers, and can automatically predict whether there will be a possible collision in front of the vehicle's driving road) will be available in 2017

Mercedes Benz f015 self driving concept car can communicate and interact with the outside world through the front and rear LED lighting devices: 1) if it detects that pedestrians at the outlet intend to cross the road close to the front of the car, it will display the light sequence on the LED communication display, indicating that it will wait; 2) If the road is unobstructed, f015 will send another prompt tone of "please move forward"; 3) When Professor edwardkosior, general manager of f015 plastic recycling consulting company and nextek company, the project leading group, said that a door was about to open, the flashing light sequence on the rear display would also inform the rear traffic flow

in terms of Audi, according to the latest news, Audi's auto drive system enables the vehicle equipped with the system to drive automatically in the extremely complex urban traffic of Shanghai. The driver can have more time to work and rest according to the system prompts, with a national steel production capacity of more than 120 million tons

III. Internet companies and traditional auto giants

traditional auto companies and Internet companies do not replace each other in the field of smart cars, but actively cooperate. Under the tide of intellectualization, traditional car companies actively improve the intelligence of automotive products, and generally take the convenient interaction between people, cars and the outside world and the realization of automatic driving as the main direction, which coincides with the active layout of Internet companies

from the current development trend of the industry, the two sides do not want to replace each other, but actively cooperate. Three luxury car OEMs, including Shanghai General Motors, Audi and Mercedes Benz, have announced that they will launch models equipped with Baidu carlife automotive interconnection application in the future. In the future, traditional car companies and Internet companies will also be deeply rooted in their own advantageous fields, with on-board intelligent devices, driverless, interconnected cars as the main contents, collide with each other, form a joint force in cooperation and competition, and jointly promote the intelligent process of the automotive industry

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