How do the hottest small and medium-sized enterpri

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How to do well in e-commerce for small and medium-sized enterprises (1)

due to the influence of factors such as business scale and management structure, the competitiveness of small and medium-sized enterprises in the market urgently needs to be rapidly improved to cope with the domestic market that will be fully opened after China's entry into WTO. In the face of both internal and external market pressure, small and medium-sized enterprises should even take a step faster than large enterprises. Use its own flexibility to quickly establish an effective information system, and on this basis, carry out e-commerce. On the one hand, improve their own management defects, standardize business processes, and improve the quality of products and services through information means; On the other hand, it can also rely on e-commerce to integrate into global competition more quickly and win a favorable position in the "big cake" outside the mainland. However, due to various reasons, small and medium-sized enterprises are also facing many challenges in improving their competitiveness by means of informatization, such as capital, technology, talents, ideas and so on. The competition pattern of "the former wolf and the latter tiger" has been formed. Small and medium-sized enterprises can no longer allow their shortcomings to remain unchanged, but who will help small and medium-sized enterprises change their situation? Go by yourself, and you will have a wonderful road

first, according to the needs of business development, formulate e-commerce development goals and plans

e-commerce is the electronization, networking, automation and intelligence of business activities (including information flow, capital flow and logistics). We should promote it in stages and layers to realize the integration of Commerce and e-commerce at different levels. We should develop e-commerce in stages and levels from shallow to deep according to local conditions and in combination with the situation of our unit

1. Three levels or three stages of e-commerce

e-commerce can be divided into three levels or three stages according to the application level and the degree of integration of Commerce and Electronics:

(1) primary e-commerce or primary e-commerce, Networking: initially carry out e-commerce, mainly to realize the networking of information flow, that is, release product information, sign contracts, negotiate, market, and collect customer information, Realize network marketing and other non payment e-commerce. Realize the informatization of primary business services

(2) intermediate e-commerce or intermediate electronization and networking of Commerce: realize the networking of information flow and capital flow, that is, realize the transaction and payment, realize the payment type e-commerce, and realize the informatization of intermediate business services based on supply chain management and customer management

(3) advanced e-commerce or advanced electronization, networking and intellectualization of Commerce: carry out collaborative e-commerce and fully realize the networking of information flow, capital flow and logistics: realize payment e-commerce and modern logistics, and combine ordering with ERP, SCM, CRM and Bi within the enterprise, so as to achieve timely and excellent production and zero inventory. Collaborative commerce emphasizes that the design and development, production and manufacturing, product sales and delivery, logistics and distribution, after-sales service, and even the final effectiveness evaluation of products are carried out through the network and e-commerce platform, so that all parties in the upstream and downstream enterprises of the supply chain can work synchronously

at present, most domestic e-commerce are at the level or primary stage of primary e-commerce, some are at the level of intermediate e-commerce, that is, the intermediate stage, and a few are at the advanced stage. A considerable number of small and medium-sized enterprises have not gone up and have not carried out e-commerce, and some small and medium-sized enterprises have carried out primary e-commerce

2. Determine the development goals of e-commerce

most small and medium-sized enterprises that have not carried out e-commerce recently take the development of primary e-commerce as the goal, and a few small and medium-sized enterprises that have carried out primary e-commerce recently take the development of intermediate e-commerce as the goal

3. Formulate the plan for the development of e-commerce

small and medium-sized enterprises should formulate the plan for the development of e-commerce according to the situation of their own units and the enterprise development plan and strategy. Enterprise e-commerce planning is an important part of enterprise informatization planning, that is, enterprise business service informatization planning. The content of enterprise e-commerce planning:

(soil quality is deteriorating day by day 1) design and construction of business stations

station planning, page and station content design and production, and the operation of stations. The PPS market in Europe is rapidly expanding and managing

(2) network marketing and promotion, including:

a. establish and strengthen enterprise network brand; b. Establish the network image of the enterprise; c. Create a new business model based on network; d. Expand the interaction with customers; e. Management of distributors, agents and retailers; f. Order management

3) network procurement, including:

a. bidding management; b. Procurement management; c. Supplier management; d. Inventory management

4) network marketing and supply chain management

5) network marketing and customer relationship management

2. According to the human and financial situation of the enterprise, choose the strategy of e-commerce

1, determine the entry point

publish product information and services on the Internet, and carry out network marketing as the entry point

2. Choose the way to carry out e-commerce

(1) enterprises build their own stations to carry out network marketing

(2) enterprises entrust isp/icp or rent equipment to establish homepage and stations to carry out e-commerce

(3) enterprises participate in electronic trading centers and trading markets organized by the industry

(4) enterprises participate in the electronic trading market of regional organizations and use regional e-commerce platforms to carry out e-commerce

no matter how you choose, as long as there is a line and a computer, you can dial up, publish information, contact customers, and start e-commerce

3. Research and formulate strategies for e-commerce

(1) determine the business model

analyze the core business, business model and business process of the enterprise, determine the business model, and compare the business model with the original business and business model, and add some new businesses and services; The original business process should be reformed and optimized; It includes the innovation of business concept and content, organization and management innovation, profit model innovation, etc

(2) determine partners

select experienced e-commerce companies (including ISP, ICP), the overall stability Department of consulting services or system integrators as partners

(3) determine the focus of network marketing products and services

first, publish product and service information, carry out marketing and promotion, collect order and customer information, and carry out after-sales service; Carry out purchasing as needed, collect market information, supplier and relevant product information, negotiate and sign contracts, and carry out logistics distribution and payment when conditions permit

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